The Lynx Logo comes from the shapes and
proportions of Roman letters designed by Luca Pacioli and
featured in his book De Divina Proportione, a mathematical
treatise printed in Venice in 1509. There are copies of this
edition in libraries and museums around the world, including the
rare books collection of Monash University, Clayton, Victoria,
Australia. Pacioli was a Franciscan friar and mathematician most
famous for describing double entry bookkeeping.
Code of Behaviour
The Lynx Research Group conducts market
research in compliance with the Commonwealth Privacy Act and the
information collected is only used for research purposes. Lynx,
its directors and employees operate within the guidelines of the
Market Research Society of Australia Code of Professional
Behaviour